Why is Sidekick increasing its prices?
Since we launched Sidekick in 2022, the app has transformed with hundreds of new delicious recipes and countless app features and improvements to help you cook smarter and waste less - from offline mode and portion adjustments, to smart recipe suggestions, nutritional information, flexible planning tools and shared household access.
To make sure we can keep investing in Sidekick and improving the experience for everyone, we’re updating our pricing for new subscribers from May 13th.
Who will this affect?
Only new users who sign up on or after May 13th will see the updated subscription price.
If you're already subscribed, you're locked in at your current price for at least the next 12 months - no change, no action needed. 🎉
What are the new prices?
For new subscribers in the UK:
- Monthly: £4.99 → £6
- Annual: £49.99 → £60
For new subscribers outside the UK:
Given the app's popularity outside the UK, we’ll also be ‘normalising’ the price of subscriptions in some major markets so that it doesn’t fluctuate with currency changes and come out at random prices!
I’m already a subscriber. Will my price change?
As a massive thank you for being part of the Sidekick Community, we’re honouring your current price for the next 12 months, which means you should be covered for the next year’s monthly payments or your next annual renewal.
What if I cancel and come back later?
If you cancel your subscription and decide to rejoin after May 13, you’ll re-subscribe at the new pricing.
💡 How can I save more?
Switching to an annual plan is the best value. You’ll get 12 months of Sidekick at a discounted rate - and if you upgrade before May 13, you can lock in the current annual price before it increases.